GoldBug x Allyson Felix
Allyson Felix, a 6-time Track & Field Gold medalist and super-mom, wants to help parents feel confident in their everyday adventures. She knows everything about staying active—from setting track records to setting play dates.
Whether you’re running errands or running after your toddler, this exclusive collection is designed for families on the move.
About the collab
Shop the Allyson Felix collection
Super Soft-Sided Mirror
Duo Head Support
Swaddle Blankets
The Denver
Critter Crew 6-Pack Baby Socks
Terry Cotton Ankle Baby Socks
Compact Diaper Bag
Boston Diaper Bag
Activity Stroller Toy
Sensory Toy Bar
Deluxe Winter Cover
Get to know us
Mom owned, Parent approved
You’ve got this, and we’ve got you! As one of the largest branded suppliers of baby and kids products in the U.S. (55 years and counting), we’re proud to be a woman and mom-owned business.
At our core, we design safe, and stylish on-the-go essentials that make daily life a little easier, and a lot more fun, wherever your adventures take you.
Get to know us
Supporting family well-being
A happy family starts with a safe and healthy pregnancy journey. We support maternal health programs with roots in our home state of Colorado and beyond by investing in targeted initiatives, partnering with local & national organizations, and advocating for policy change.
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